This chapter shows us the service innovations in Scania company. Current research were based on actual situation on market and were supported by tools which help to generate innovative ideas. The new product will not only benefit the company and its clients, but also improve the situation on the market.
Authors
Additional information
- Category
- Aktywność konferencyjna
- Type
- publikacja w wydawnictwie zbiorowym recenzowanym (także w materiałach konferencyjnych)
- Language
- angielski
- Publication year
- 2013
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