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Gdańsk University of Technology

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Greenwashing sins - the indicators of ecological marketing immaturity

The paper presents the main features of so called "green washing". Unethical aspects of that new phenomena are presented and some corrective actions are proposed by the authors.

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Additional information

Category
Publikacja monograficzna
Type
rozdział, artykuł w książce - dziele zbiorowym /podręczniku w języku o zasięgu międzynarodowym
Language
angielski
Publication year
2013

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