The chapter discusses the problem of improving the use of modern marketing achievements in the development and offering of new technologies, based on the experience of the Gdansk University of Technology (PG). Were discussed the concept, features, benefits and conditions of modern marketing, as well as the essence of the new technologies and ways of transferring them from scientific research units to the economy. Presented past experience transfer and commercialization of new technologies from the Gdansk University of Technology to the economy and the utilization of of marketing in these activities. Formulated conclusions formed the basis for determining proposals for improvement of marketing of new technologies in the transfer from PG to the economy and discussing the improvements of the conditions of marketing of new technologies in the University. The whole was completed summary and formulating conclusions.
Authors
Additional information
- Category
- Publikacja w czasopiśmie
- Type
- artykuły w czasopismach recenzowanych i innych wydawnictwach ciągłych
- Language
- angielski
- Publication year
- 2012
