This article presents an analysis of the concept of sustainable fashion from the Polish consumer’s perspective. The aim of this research is to investigate how Polish fashion consumers approach the concepts of sustainability, such as organic, fair-trade, and carbon emissions. Exploring the experience of the Polish consumption context provides a richer understanding of the evolution of fashion sustainability concepts in this and similar countries. The research methods applied comprise the literature review, including the theoretical and empirical items, and the survey conducted among Polish clothing consumers. According to our findings, they declare caring more about the general environment but do not pay attention to sustainable development in the clothing industry. It is also worth noting that Poles, compared to other consumers in selected markets, have an unfavourable opinion of their own nation on the approach to sustainable development in the garment industry.
Authors
Additional information
- DOI
- Digital Object Identifier link open in new tab 10.3390/su13179713
- Category
- Publikacja w czasopiśmie
- Type
- artykuły w czasopismach
- Language
- angielski
- Publication year
- 2021
