To address the study of consumer behavior in the post-COVID-19 era, the present Research Topic brings together a set of papers that attempt to study how different factors triggered by the pandemic have achieved a significant effect on consumers' behavioral intentions. These papers examine different subtopics related to food, health products, collaborative economy and, of course, neuroscience. Globally, the objectives of this special issue try to broadly reach the different perspectives in the study of consumer behavior in the context of COVID-19, considering: - A study of the effects of COVID-19 on consumer behavior in the short term. - An analysis of the economic effects of COVID-19. - The social and psychological changes brought about by the current situation of social change. - A study of consumer behavior from the perspective of neuromarketing and/or neuroeconomics. - Forecasting of changes in habits and behaviors caused by COVID-19. - The development of new marketing and distribution systems aimed at meeting new market needs. - New retailing techniques adapted to consumer changes.
Authors
- PhD Juan Jose Blazquez-Resino,
- PhD Santiago Gutierrez-Broncano,
- dr hab. Edyta Gołąb-Andrzejak link open in new tab
Additional information
- DOI
- Digital Object Identifier link open in new tab 10.3389/fpsyg.2022.822856
- Category
- Publikacja w czasopiśmie
- Type
- artykuły w czasopismach
- Language
- angielski
- Publication year
- 2022
