This paper will address issues of successful retail lighting schemes to make the audience familiar with the Do’s & Don’ts. It will also look into the details of designing lighting particularly for window displays, external shop signage and outdoor terraces of restaurants. A holistic approach to retail lighting will be presented with case studies of ‘good’ and ‘bad’ lighting solutions, mostly from Europe, to underline the impacts of lighting on the retail business in the respective countries.
Authors
- Karolina M. Zielińska
Additional information
- DOI
- Digital Object Identifier link open in new tab 10.13140/rg.2.1.2970.7606
- Category
- Aktywność konferencyjna
- Type
- publikacja w wydawnictwie zbiorowym recenzowanym (także w materiałach konferencyjnych)
- Language
- angielski
- Publication year
- 2011
