This article aims to explore the extent to which the educational mobile application PULA supports and promotes pro-environmental behaviours, identify the most utilised functionalities by early adopters, and explore the least engaged functionalities. The study employs a quantitative approach based on data collected from the application. The analysis provides a comprehensive understanding of users' experiences and behaviours within the application, contributing valuable insights into its potential to foster pro-environmental attitudes and behaviours. The results suggested that the users, especially women, were generally interested in the learning activities. Pro-environmental transport-related activities were also frequently undertaken by the users. While women tended to split their time into various functionalities of the application, men focused mainly on the transport-related ones. This research contributes to the emerging field of using educational mobile applications for promoting pro-environmental behaviour. The study's focus on early adopters provides unique perspectives on the mechanisms behind behaviour change and offers implications for future interventions. The findings of this study can impact environmental conservation efforts. By encouraging pro-environmental behaviour through an accessible mobile application, a broader audience can be reached and motivated to adopt greener habits. The insights gained from this research can inform the design and development of future applications to foster sustainable practices, benefiting society and contributing to building a more sustainable future.
Authors
- Ewa Duda link open in new tab ,
- mgr Helena Anacka link open in new tab ,
- dr hab. Jolanta Kowal,
- Dr Hanna Obracht-Prondzynska,
- Iwona Nowakowska link open in new tab ,
- Dr Hanne Cecilie,
- mgr inż. arch. Kacper Radziszewski link open in new tab ,
- Małgorzata Romanowska link open in new tab ,
- Aleksandra Wyciszkiewicz,
- Jakub Zawieska
Additional information
- DOI
- Digital Object Identifier link open in new tab 10.5604/01.3001.0053.9400
- Category
- Publikacja w czasopiśmie
- Type
- artykuły w czasopismach
- Language
- angielski
- Publication year
- 2023