Repozytorium publikacji - Politechnika Gdańska

Corporate and social responsibility is nowadays quite a popular topic among large companies but thanks to numerous popularization activities undertaken by national and international institutions, also small entrepreneurs become more and more interested in exploring this fairly new approach. This paper outlines the main differences between the implementation of the CSR approach in large companies and in SMEs, which are not able to use the same methods and have to look for some alternative strategies, have different expectations and very often even different goals. Moreover, they are not able to apply the whole CSR agenda, and they are frequently forced to focus on one single priority. The main aim of this paper will be to determine the CSR awareness among entrepreneurs in Poland and to emphasize the main differences in approaching this concept by the most developed economies of Europe. Finally, the future developments of CSR will be discussed in the context of small business.

Autorzy

• dr Magdalena Popowska link otwiera się w nowej karcie