Repozytorium publikacji - Politechnika Gdańska

This study aims to develop an understanding of the use of e-learning courses created for travel agents by Destination Management Organizations (DMOs). It explores agents’ perceptions of such courses. The research examines the views of 304 UK-based travel agents using online survey and investigates whether age, sex, type of agency, work experience, and educational level have influence on e-learning uptake. The satisfaction of travel agents with DMO e-learning is also assessed and found to depend on the number of courses previously attended, knowledge acquired, change in beliefs about the destination, and increased confidence in serving potential tourists.

Autorzy

• dr Nadzeya Kalbaska link otwiera się w nowej karcie ,
• Hee Andy Lee,
• dr Lorenzo Cantoni,
• Rob Law