This chapter defines and draws a general picture on Digital Technologies and Technology Brands’ meaning in the current economy. It contextualises the role and channels of digital technology’s impact on their shaping technology brands in network economy. It briefly explains why digital, innovative technologies constitute a perfect background and environment for technology brands of global scope. It discusses the place of technology brands in modern and technology-driven economies, showing their contribution to economic activities, jobs creation, and business running modes—both in economic and managerial terms. Furthermore, it proposes further studies directions.
Authors
Additional information
- DOI
- Digital Object Identifier link open in new tab 10.4324/9781003184638-2
- Category
- Publikacja monograficzna
- Type
- rozdział, artykuł w książce - dziele zbiorowym /podręczniku w języku o zasięgu międzynarodowym
- Language
- angielski
- Publication year
- 2023
